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I’m no fan of social media (for many different reasons) and have resisted putting Merton Bakery on social.
But I’d been thinking about it and really wanted to build a networked community of people who make, buy, eat and love bread. Seems like Instagram is the platform of choice in this respect.
I approached Ruby Ellis-Whitty to manage an Instagram account and yesterday she posted the first images from Merton Bakery. Ruby is perfect for the job. She has professional experience in comms and social, knows the bread I make, and knows me well too.
screenshot of Merton Bakery instagram feed
